We need to understand our clients’ goals and what value we need to deliver to users. We make sure that we understand each project by talking with our clients, researching the competition, and studying the best design practices.
We provide online and offline tutorial based on your preference and create a detailed description of each user role, taking into account how your product is used, the demographics of users, and cultural particularities.
We need to make sure the visual language choosen fits the class of application we’re developing. We’re trying to predict user expectations. All of the experiences and interactions that users have had with every application they’ve used in their lives have helped set their expectations for how interfaces are supposed to work.
Users don’t like when an interface behaves very differently than they were expecting, and this could negatively impact their experience.